Press has a very important role in marketing communication. Many products succeed or die depending on comments and test results of mass media. Journalists have oversupply of information and products, so foreign vendors or PR agencies are usually ignored because they can’t handle journalists personally. Also Internet-based news services and blogs are big challenge for vendors and traditional PR agencies.

Visionist has worked over 20 years with Finnish media and knows the overall picture. More importantly Visionist knows many journalists personally. Finnish journalists know that Visionist is a product focused expert and they can rely on Visionist’s word. Many generic PR agencies doesn’t even understand what they are writing or talking about.

Visionist is not a traditional PR agency! It doesn’t just translate and send out press releases. Visionist localizes everything by using information that is valid in Finland. Visionist also chats with journalists about the latest new developments and gossips or latest and greatest new products and companies.